The great thing about the products is that they are ready to use, so nothing needs to be added before use.

Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. Bold, bright colours are the specialty of La Riche Directions hair dye, with powerful greens, blues and reds all playing a massive part of the collection which has allowed so much flexibility in the colour of thousands of happy colourers.If you purchase a high value product from us, we will usually conduct fraud screening checks before dispatching the product. The semi permanence of their colouring products also means you can chop and change between light and dark every few months, without having to wait for the product to grow out like you would with a more permanent solution. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. The Pre Color Shampoo not only makes the hair more manageable, but also ensures that the coloring takes hold better, which means longer and more intense enjoyment of your bright haircut. That’s why Directions has been trusted by individuals, consumers and international wholesalers for decades – we know colour, and give people the means to truly express themselves.

If you’d like to start the conversation and find out the scale of what we can deliver for you, get in touch today. La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use. We cannot currently ship the following items outside the UK: Aerosols, Flammable liquids, Nail Polish, Perfume or Aftershave. Whether you’re looking for an end-to-end solution or colour only, we are the partners with the know-how, pigment-perfect process and extensive experience you need for ongoing colour fulfilment. With our turnkey solution, we can create a wide range of hair-friendly products to meet your needs, and provide your pick of exclusive colour blends.The colors of La Riche Directions Colors can easily be used on natural hair with a natural tint, but an optimal long-lasting result is achieved by using the coloring on light blond hair or by bleaching the hair first. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. We’ve developed a consistent process that runs like clockwork and keeps on top of our high global demand. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world.

We have such a massive range of La Riche Directions hair dye that whatever colour you’re thinking of adopting, you’ll be spoilt for choice. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. To keep your new bright haircut alive, the use of the Color Protecting Shampoo and the Color Protecting Conditioner is not a superfluous luxury.

At Directions we produce thousands of units daily; always expertly mixed, potted and packaged to the highest standards. Neon, brights, darks and more, powerful shades that pack a punch – all uniquely formulated by our specialist manufacturers.

It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties. There’s nothing like transforming your hair with a brilliant new colour to give yourself some new-found confidence, and all of our La Riche Directions hair dye comes with comprehensive instructions, so you’ll have no worries about knowing how to use it straight out of the box. We are happy to share how our products at Directions have captured the imagination of hair colour lovers across the globe. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years!

If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.